Essential Living Placement | 1. Core Goals Help families easily find, compare, and contact trusted elder care providers. Showcase your agency’s expertise, services, and value. Generate qualified leads (inquiries, phone calls, appointments). 2. Key Pages & Features Homepage: Clear value proposition (“Find trusted elder care with confidence”). Search/filter bar for facilities or services. Quick intro video or testimonial. Search & Results: Search by location, care type, budget, etc. Filter/sort by ratings, availability, distance. Facility Profiles: Photos, amenities, licensing info, reviews, contact button. “Request Info” or “Book Tour” feature. About Us: Agency story, team bios, mission, and trust-building content. How It Works: Step-by-step guide for families and providers. Explain the matching or referral process. Contact Page: Inquiry form, phone, email, live chat, and map. Blog/Resources: Helpful articles: “Choosing the Right Care Home,” “Understanding Costs,” etc. Provider Portal (optional for launch): For care homes to claim their profile, update info, and respond to leads. 3. Lead Generation Tools Prominent “Request Info” and “Get Help Now” buttons. Live chat or chatbot for instant answers. Click-to-call and appointment scheduler. 4. Trust & Compliance Display licensing/badges (“Only licensed, state-vetted homes”). Showcase real testimonials and reviews. Privacy policy and HIPAA/data protection statement. 5. SEO & Local Search Optimize for “[Elder care placement in City, State]” keywords. Add schema markup for locations and reviews. Google My Business integration for local visibility.